One of the most essential decisions in developing an online existence is picking a domain name. The best domain name for your site is essential, for both your target reader and internet search engine. Overlook the trends and fads of the day and pick a name that makes good sense for your business or subject now and will still make good sense 10 years from now. Here are 10 suggestions to help you make an excellent domain name purchase.
1. Do your homework
A bit of research study can go a long way when purchasing a domain name. Discover similar websites and examine out your competitors’ domain names utilizing a website like Compete.com. Browse readily available domains by keyword or domain name utilizing Media Temple’s domain name search tool.
A popular domain may have more public resales. You can search by keyword, which assists supply the popularity of particular words in domain.
2. Buy domains that are easy to type and keep in mind
Even if you plan on optimizing the website for internet search engine, you still want a domain name that people can keep in mind and type. Prevent odd spellings of words, multiple hyphens or other characters, numbers etc. Anybody hearing your name need to know ways to type it without you needing to say things such as “the number 4” and “dash-dash.”.
You ought to likewise avoid words that have more than one spelling if your visitors are likely to be puzzled and mistype the name. Alternately, you can buy both variations of the name and direct visitors from the one you like less to the preferred name. While you do want a brief name (see listed below), do not opt for something so puzzling that individuals have a difficult time remembering it. Word of mouth is an effective marketing tool and you wish to make it easy for people to tell their friends about your site.
3. Avoid slang terms.
Try to prevent slang terms and instead choose a name that will still be significant in 10 years. This will likewise assist your name be comprehended and remembered by non-native speakers. Whether you mean to do business internationally, this can help with your regional reader as well.
4. Buy a domain that’s shorter instead of longer.
The longer your domain name is, the more difficult it is for individuals to keep in mind it and the more chance you have of someone misspelling among the words. Many excellent single word domain names are long gone, however you can still prevent long domain by getting a little creative. If you have a single word you really like that is not readily available, attempt including an adjective or verb in front of it and seeing if those variations are readily available. Think about your domain name as part of your brand, and ensure it matches how you desire people to think about you.
5. Stick with.com if you can.
The majority of people assume a domain name ends in.com so if you purchase a domain name with among the other extensions (. web,. info,. org, etc.), you’ll have some additional work to get people to bear in mind that your site has a various extension. Do not automatically presume you need to just purchase domains with.com, however. Lots of websites have done rather well with other extensions. (Take a look at us!).
6. Do not buy trademarked domains.
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself approximately having actually a complaint submitted versus you and having to quit the domain name. Even if you’re not aiming to develop confusion, you’re most likely to face some legal obstacles by purchasing trademarked terms in your domain name. To be safe, you can browse for U.S. trademarks at http://uspto.gov and ensure no one owns a hallmark on the name you are thinking about.
7. Do not purchase a domain name that’s too just like an existing website.
Even if the term isn’t trademarked, do not purchase domains that are simply a variation of another domain name. This implies preventing plurals if the singular is taken (mediatemple.net vs. mediatemples.net), hyphenating a phrase (media-temple. net), or including “my” or some other preposition (mymediatemple.net). Alternately, you might consider buying these variations yourself and set them up so that if someone types one of the variations, they are redirected to your primary website.
8. Hyphens are a mixed bag.
Using hyphens to different words in a domain name makes it simpler to check out and makes it rather simpler for online search engine to acknowledge the specific words. However, people frequently forget about the hyphens when they type domain names. If you do utilize hyphens in your name, do not buy a domain with more than three hyphens. It’s just too unpleasant.
9. Prevent numbers.
Avoid having numbers in your domain name. People can get puzzled about whether the numbers is a digit (3) or a word (three). If you want a number in your domain name because there’s a number in your company name, buy both versions (digit and word) and redirect one to the other. Be especially cautious about utilizing the number “0” in a domain name as people might see it as the letter “O.”.
10. Inspect availability on social networks sites.
When you have a name selected, go see if that word or expression is readily available on social networks websites like YouTube, Twitter, Facebook, Instagram, Pinterest, Google+, and Tumblr. Even if you do not prepare on utilizing social networks now, you’ll wish to have the alternative when you’re prepared, and it’s most convenient if you can utilize the exact same expression on each site.