The welcome e-mail your customers get after registering for your list is the most read email on your entire list. Practically anybody subscribing will read it to get their opt-in giveaway. To puts it simply, you have their attention more than any other time. Yet, the welcome e-mail is often one of the most boring, and most disregarded piece of your whole e-mail funnel.
Start with a bit of preparation. Consider your target market and what attracts them to your list. Why do they register and why is your lead magnet working well. Utilizing that as your starting point, think of exactly what they need to do next. What services or products will help them reach that next step? That’s the offer you wish to provide them with. Work it into your welcome e-mail, your lead magnet and your thank you page.
You set it up when you first established your list then ignore it. It’s time to review it and ensure you benefit from the fact that you have the undivided interest of your readers.
Prior to you begin editing away, go back for a minute and do a little bit of planning. If you have actually read my last post about monetizing your opt-in report, you currently have a respectable concept of the types of products you need to provide your readers after they sign up. In truth, using the exact same offers that you’re making in your lead magnet is a very clever concept. It frequently takes seeing the same offer a couple of times prior to people bite.
As far as the email itself, it ought to achieve 3 essential jobs. Deliver the lead magnet. Engage your readers and ideally get them to reply to you. This will assist with future deliverability of e-mails. (3) Make an offer and benefit from your subscribers.
Keeping that in mind, sit down and compose your welcome email. Don’t rush through it. This has a lot of earnings potential. Compose it, modify it, and modify it till you more than happy with how it carries out. Track your clicks so you can find out how well it is carrying out. If barely any subscribers click the link for your offer, go back and change it. Modification your copy and call to action and see if you start to get much better click through rates. If not, consider using a different offer up until you find something that transforms well with your brand-new subscribers.